The Adidas Uprising Basketball Tournament is a large, yearlong event held across the country with the final in Las Vegas being a huge marketing push from Adidas to attract potential stars to their brand. Our role in this event was to design, install, and manage the digital signage experience. As lead on this project I worked closely with event organizers and show runners Hall Pass Media to establish goals and deliverables. We pushed our team to the limit to create a media network on a large scale. In the end our project was a success, generating great interest and hitting all KPIs. *Sign content wasmostly provided by client except for the Touchscreen Kiosk which was designed by our team.